The Art of the Sale
Philip Delves Broughton
9780143122760
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An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, providing coverage of such topics as the importance of a good narrative, the cultural influence of sales and role of sales as social discourse. By the author of the best-selling Ahead of the Curve. 50,000 first printing.
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ISBN:
9780143122760
Dimensions (WxH):
5.5 in x 8.34 in
Publisher:
Penguin Publishing Group
Publication Date:
March 26, 2013
